I had been using RokeTelkom internet for my personal use for a long time and then got a chance to make them my client. We were called in to pitch for their new service that had not been implemented before in Kampala. The product was basically creating a hotspot in the whole city.
The launch artwork idea was to use the most famous buildings in Kampala that created a wifi symbol which would have been designed in 3D see example artwork below.
After the lauch the idea was to create a series of ads to show the busiest and most popular places where one could use internet. Like an example below where the famous ROLEX (food not the watch) is being made on the road side and while waiting one could connect to the hotspot and start surfing at great speeds.